ALEXA CHUNG x AG

Alexa Chung can add one more occupation to her resume–fashion designer. Her second collaboration with AG launched last week, and I can honestly say I want every single item. Her first partnership with AG, which debuted in January, revolved around the model’s hunt for the “perfect” vintage jean. Needless to say, she nailed the pursuit, and even put button-up circle skirts […]

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MOTHER SAYS: PLAY NICE

MOTHER + KIND CAMPAIGN COLLABORATE ON A TEE SHIRT TO RAISE ANTI-BULLYING AWARENESS MOTHER has teamed up with Kind Campaign, an internationally recognized non-profit organization that brings awareness and healing to the negative effects of girl-against-girl bullying, by collaborating on a collection of “Play Nice” tees as part of an anti-bullying initiative. “We were moved by the […]

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Created in Tokyo by Rei Kawakubo, Comme des Garcons has permeated the fashion map since the 1970’s. Celebrated in the early 80’s for deconstructed and uniform black pieces, Kawakubo’s avant garde looks are still mirroring themes of coming “undone” and loss. Similar to the way an artist transfers raw expression by paintbrush, Kawakubo’s use of […]

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INSIDE CHINA: PART 2

Taciturn Li Yunze Li, known for his affinity for Junya Watanabe, Visvim, and vintage uses 3 words to describe his brand—“American, Casual, and Free”. He fits right into American Rag’s contemporary roster of global street wear brands where his trademark piece is a 1970’s vintage denim Lee jacket. The materials he uses are from Japan, Italy, […]

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INSIDE CHINA: PART 1

Atelier Rouge Atelier Rouge transforms Chinese contemporary fashion by eradicating old stereotypes that might have plagued their country.  Designers PJ & M express a new nation in their collection—one that is shaped by creative energy and traditional craftsmanship. Their ready-to-wear collection features colorful peasant patterns as well as apparel pieces fashioned to inscribe new ideals. One […]

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ALL THINGS DENIM FOR WOMEN

Summer is one of my favorite times to shop for jeans. Why? Because it gives me a chance to wear my “daytime” denim all the way into night. Denim may not be partial to one season, but there are certain styles that are more weather appropriate than others. For instance, a floral printed jean just […]

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Fiorentini + Baker

Fiorentini & Baker was born in 2001 when English Designer Deborah Baker collaborated with Italian interior designer Paolo Fiorentini to create a timeless and ultra durable shoe. Flash forward to now, Baker is the sole owner [no pun intended] and designer, crediting her friend’s as inspiration for the artisan craft the brand embodies. The Fiorentini […]

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SHOP-IN-SHOP

If you’ve ever visited an American Rag, you know they are not just a clothing store but a mecca for all things encompassing art, culture, and sophistication. Their reputation has always been to innovate and curate a shopping experience unlike any other before them. Their newest endeavor does just that. Nestled in 600 sq. ft […]

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NSF: A MODERN EXPRESSION

Inspired by its Southern California origins, NSF provides a modern expression of American style rich with textural detailing and sexy boyish charm. Founded in 2005 by Nick Friedberg, NSF has earned a loyal following for its clean aesthetic, understated cool and eminently wearable collections. NSF blends a relevant and directional attitude with soft comfort. NSF […]

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TOP PICKS IN FADELESS

Although the weather in LA calls for plenty of flexibility when it comes to fashion, us locals almost always stick to jeans and a t-shirt. FADELESS tees and tanks are perfect for lounging around the house or running errands and even better, they won’t break the bank. Women’s shirts range from $45-49: Featured from left […]

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